Strada was developed from the ground up. The bulk of research was centered on targeting millennials and what their wants and needs are focused around when traveling. Social interaction and interest being a must. 

The app allows users to build a profile that includes hobbies, interests, and desired destinations, as well as linking up with other users. The app will then build a route to your destination, while notifying you of stops along the way, based on the shared interests of you and your travel mates.