Roles: Brand Strategy, Brand Identity, UX Design, UI Design , Web Design, Messaging Strategy Creative Direction: Chris Petty
Global Data Consortium empowers enterprises’s to onboard customers more efficiently – by focusing on quality data that delivers the best match rate.
GDC approached with intents to reposition and realign their brand to compete on a global stage. After research and extensive brand workshops we were able to uncover a lot of truths around what the GDC brand means. We realized the realignment wasn’t just their visual identity but verbal identity as well.
The result is a comprehensive brand experience which involves a visual identity system, website, and message strategy that communicates each element of what GDC does in a cohesive system.
