Roles: Art Direction, Brand Strategy, Visual Identity
Anju provides adaptive technologies for clinical trials, medical affairs, and data with world-class customer support. Leveraging AI and data-driven analytics, their leading suite of solutions with data and application integration capabilities serves the worldwide pharmaceutical, biotech, and contract research Life Sciences markets.
After initial research, it was clear that Anju’s parent brand was in a need for an evolution in order to realign their visual and verbal identities with their product and service offerings. So we began defining Anju’s space at the intersection of unwavering customer focus and premier technology solutions.
The result is a comprehensive brand experience that includes an evolved visual identity and messaging strategy that both communicates each unique component of Anju and functions as a cohesive system.
