TCG Digital & LabVantage

Roles: Art Direction, Campaign Strategy, Messaging Strategy, Touchpoint Mapping, Workshop

TCG Digital enables organizations to go digital by leveraging transformative technologies, advanced analytics, and operational expertise to accelerate value realization for their clients.

About the project

TCG came to us to understand how to market mcube to existing LabVantage LIMS customers. After doing research we started to build out a quarter long trail campaign for augmenting LabVantage LIMS clients and other audiences with an mcube overlay, creating replicable use cases for future TCG efforts.

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